What’s the difference between a flyer and a leaflet? Well, unless the leaflet is folded, nothing. The terms are used interchangeably to describe collateral comprising a single sheet, printed on one or both sides.

Typically, flyers tend to be A5 size and leaflets A6, but there is no hard and fast rule. What’s more, they don’t have to be rectangular either.

With our in-house die-cutting you can create some really eye-catching designs that are engaging and memorable. It costs a little more, but if well designed they will have much more impact than a standard rectangle.


  • As with folded leaflets, if your flyer will be displayed in a third party’s literature stand, make sure you choose a paper weight that won’t flop over, obscuring your message, and you stick to standard A5 or A6 sizes.

  • Paper quality will affect perception of your company or brand, but if your flyers are being hand delivered or posted out, you also need to consider weight. We can help you make the right choice.

  • Not all flyers and inserts are intended to be disposable. The more eye-catching the design and interesting the print effects, the greater the likelihood they will be kept and shared. Metallic inks, die cutting and spot gloss UV lamination are some of the specialist finishes you could consider.

Have you thought about folders?

Add a professional touch by inserting your data sheets and product flyers in a high-quality presentation folder.  We have 10 free folder templates you can choose from to keep costs down and make it nice and easy for you.


An economic, high-quality solution ideal for exhibitions, small runs and emergency top-ups is our Indigo digital press. Let us surprise you with the vibrancy and clarity of the colours. It could almost be mistaken for high quality litho print!

Call: 023 9233 4900