Why Print Matters

Touch is the first sense to form. Smell and taste are next. Nothing beats that tangible feel and smell of printed material. Add in the visuals and you have a recipe for attention. An ability to stand out from the crowd and be remembered. We like having physical things.

Imagine a world without a printed certificate of achievement from school, College or University; the programme from the football match, theatre or event that reminds you of your day; the catalogues and directories you refer back to; the brochure you pick up because you like the cover, the flyer you notice on a board, the printed instructions, thank you cards, posters on the streets or in the shops; the printed material that’s drawn you in, piqued your curiosity about a place, an offer, an object or occasion, and so much more.

We can’t.