Jargon Buster

Print terminology can be confusing and intimidating when you don’t understand it. If you can’t find the term you’re looking for, please call us on 023 9233 4900 and we’ll be pleased to help.


The adjustment of spacing between certain letter pairs, A and V for example, to obtain a more pleasing appearance.


To die-cut but not all the way through the paper - commonly used for peel off stickers.


A shape or object printed by eliminating (knocking out) all background colours.

Kraft paper

A tough brown paper used for packing.